Is Zappos CEO Tony Hsieh an anomaly because he’s an active member of the social media community?
With a vibrant Twitter account and more than 1.7 million followers, Hsieh is the poster boy for CEOs using social media. But the question is whether he’s an exception to the rule. For all the talk about social media being a great way to engage with customers, it still doesn’t appear that CEOs have climbed on the bandwagon.
It may have to do with the reality that CEOs don’t have the time to use social media given all their all responsibilities. Or it may be that devoting time to social media has a low return on investment compared with other things they could be doing. It could be that CEOs don’t get social media so there’s no appeal to dive in.
What do you think? Why are there so few CEOs engaged with social media? And who are the exceptions to the rule beyond Tony Hsieh?