Comments: Social Media’s Orphans?

When blogs were the greatest thing since sliced bread, the comments came fast and furious – probably because it was so easy to leave your opinion and participate in a new forum.

Today, it seems comments have become a social media orphan. While there are still plenty of people leaving comments (and thanks to everyone who takes the time to write comments on our blog), it just seems like the comment has been shuffled to the corner.

Perhaps people find it easier to leave a “comment” on Twitter or Facebook rather than a blog because it creates content for their digital activity as opposed to someone else’s. Maybe it’s services such as Friendfeed that are moving comments and commentary away from blogs.

Not that this kind of activity is a bad thing but, in some respects, it does take away from a blog’s vitality and, as important, moves conversations that are often better than a blog post itself to another forum.

As Danny Brown nailed it on the head in a blog post, comments are “digital gold” because they set the stage for real conversations.

So, here’s a toast to the comment. Maybe it have a long and vital existence within the fast-changing social media landscape.

11 Comments on “Comments: Social Media’s Orphans?”

  1. It makes me crazy when I know there are 300 people looking at a story and 2 leave a comment on the facebook status, one comments as a Twitter reply and zero comment on the blog. I wish there was a way to draw connections between all of that so the conversation could still take place.

  2. Well now I have to comment right? I’ve been noticing this trend for a while now, but don’t have any data to support it.

    I was hoping the powerful monitoring tool that is Sysomos (love both MAP and Heartbeat btw), would have the data. Any numbers you can share?

    1. Jim,

      Thanks for the comment and suggestion. I’ll check to see if this is something we can do some research on.


  3. I think commenting is a time consuming activity and people don’t have that time as they have to update Twitter, Facebook etc. 25 times a day. But here I am: toasting on the comment. Let’s hope it lives happily ever after!

  4. Here’s why i usually don’t comment on blogs: most of them are too long and i cannot read it all, therefore i don’t want to make a comment that makes no sense.

    I only comment when the topic is very interesting for me and i’m sure i understand what the post is about.

  5. The problem with comments today is that they are stuck in the static, web 1.0 world. While the rest of the web is becoming more social and connected, but comments are lagging behind. The conversation is definitely still happening about your content, it is just dispersed across several social networks and rarely makes it back to the original site.

    I am the community manager for Livefyre, a new comment system that will bring your blog into the 21st century. We offer activity feeds of comments left, and multiple social integrations. We’re in private beta right now and we are working hard at bringing commenting up to speed with the rest of the social web.

    I agree with @Jim – it would be great to see statistics about blog comments. The commentary is often more interesting than the original content, but there are no effect ways of tracking those conversations.

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