When blogs were the greatest thing since sliced bread, the comments came fast and furious – probably because it was so easy to leave your opinion and participate in a new forum.
Today, it seems comments have become a social media orphan. While there are still plenty of people leaving comments (and thanks to everyone who takes the time to write comments on our blog), it just seems like the comment has been shuffled to the corner.
Perhaps people find it easier to leave a “comment” on Twitter or Facebook rather than a blog because it creates content for their digital activity as opposed to someone else’s. Maybe it’s services such as Friendfeed that are moving comments and commentary away from blogs.
Not that this kind of activity is a bad thing but, in some respects, it does take away from a blog’s vitality and, as important, moves conversations that are often better than a blog post itself to another forum.
As Danny Brown nailed it on the head in a blog post, comments are “digital gold” because they set the stage for real conversations.
So, here’s a toast to the comment. Maybe it have a long and vital existence within the fast-changing social media landscape.