There has been a lot of hand-wringing about the death of the blog comment in recent months.
Part of it has to do with the fact there are so many places to leave a comment such as Twitter, Friendfeed, Facebook and LinkedIn. It also has to do with the fact the novelty of the blog comment may have dissipated. Then, there was Facebook’s recently foray into the comment market, which was seen by some people as another blow to the blog comment.
In the wake of this concern, it is interesting to see Disqus announce a $10-million financing round led by Union Square Ventures and North Bridge. Disqus, one of the leading blog comment systems, also said it is close to attracting 500 million unique visitors/month. Disqus, which was spawned at YCombinator, said the money will be used to expand its “team, our products” and “on building our long-term business.”
So what should we make of Disqus’ financing? Is it a sign that rumours of the blog comment’s death have been greatly exaggerated? Is could also mean Disqus has emerged as the top dog in the comment business, pushing aside rival Intense Debate and, for the time being, Facebook?
From personal experience, the blog comment appears to doing well amid lots of different kinds of competition. On the Sysomos blog, there are posts that generate a lot of comments, which demonstrates the right kind of content can strike enough of a chord to spark a response.
Aside from good content, the other important issue is making it as easy as possible to leave a comment. If you make it at all difficult to comment, most people will click away rather than spend the time to leap over a hurdle – and this includes making people register, which is an absolute non-starter.
So here’s to the blog comment’s health. May it continue to live a long and prosperous life!