It may be sacrilegious for a social media monitoring and analytics company to suggest that social media – our bread and butter – is a fad. But if we want to be realistic and honest, it’s the truth.
That said, we should offer some explanation before anyone becomes too alarmed. Social media is absolutely a fad because it’s new, sexy and hot. People are jumping on the bandwagon because social media is seen as the place to be – even if the reality is they don’t need to be involved in social media or as involved as they feel they need to be.
This excitement, hype and buzz goes along with the territory when something new bursts out of the gate. It can be described as a fad because many hot ideas, trends, products and services are expected to lose their sizzle at some point. It’s way of the world.
The difference with social media is while the hype may dissipate, its impact is not going to anywhere. Social media may soon lose its sex appeal but only because it will no longer be new. Instead, social media will become part of the communications, marketing and sales landscape.
In time, social media won’t get anywhere near the attention it now generates. It will just be an accepted part of how an individual or company operates, and no one will think twice about it.
So when you think about it, social media is a fad but it’s a fad that will fade into the background to become a key and established medium.
The spark for this post came from Jay Dunn.