Coming up with content for a blog on a regular basis can be a challenge. Coming up with great ideas for blog posts can be even more daunting. So how do you write posts on a consistent basis that stand out from the crowd? Here are a few suggestions:
1. Start with an original idea or a different slant on a news story or a major announcement. People are looking and interested in new thoughts or approaches to a problem or issues. Part of what makes the blogosphere so interesting is the ability to discover people who think differently and can introduce new ways of thinking.
As well, it’s also a good thing to go against the grain. When everyone is talking about how the new BlackBerry Playbook is a disappointment, a good post might be how the PlayBook fits into the long-term strategic direction of Research in Motion. It’s a post that embraces the news of the day but takes a different approach.
2. In coming up with your own ideas for a post, it is also important to cite the people who influenced your thinking. This publicly thanks them for their contributions but, as important, shows readers you have done some legwork and content-crunching before coming up with your own post.
3. Be willing to write against the news flow. Far too often, bloggers jump on the bandwagon about a breaking news event. The problem is the bandwagon can be overflowing with lots of people writing the same things about the same event. Instead, focus on writing about something else. While it can be risky to create a post not about the new hot thing, you will be surprised by how many people are looking for something else other than the big news of the day.
4. Take a position as opposed hugging the middle of the road. Come out passionately for or against something as opposing to taking the safe, neutral route. People get engaged when they either violently agree or disagree with you. You may even want to write a post disagreeing with another blogger, which can spark a good conversation.
5. If possible, provide interesting charts or graphs – even if you have to create them yourselves. People tend to be visual and tactile, which means they like options other than a sea of text. By providing charts, graphs or photograph, your posts will be punchier and livelier.
6. Put a snappy or creative headline on it. You can waste a perfectly good post by using a lame or uninspiring headline.
7. Use a graphic, chart, photo or video to avoid presenting readers with a “sea of text”. Again, the best posts can be undermined if a blog visitor thinks reading all your words is too much work – something that a photo, for example, can help resolve.
8. Cross your I’s, dot your T’s and check your spelling and grammar.