How to Write a Great Blog Post

Coming up with content for a blog on a regular basis can be a challenge. Coming up with great ideas for blog posts can be even more daunting. So how do you write posts on a consistent basis that stand out from the crowd? Here are a few suggestions:

1. Start with an original idea or a different slant on a news story or a major announcement. People are looking and interested in new thoughts or approaches to a problem or issues. Part of what makes the blogosphere so interesting is the ability to discover people who think differently and can introduce new ways of thinking.

As well, it’s also a good thing to go against the grain. When everyone is talking about how the new BlackBerry Playbook is a disappointment, a good post might be how the PlayBook fits into the long-term strategic direction of Research in Motion. It’s a post that embraces the news of the day but takes a different approach.

2. In coming up with your own ideas for a post, it is also important to cite the people who influenced your thinking. This publicly thanks them for their contributions but, as important, shows readers you have done some legwork and content-crunching before coming up with your own post.

3. Be willing to write against the news flow. Far too often, bloggers jump on the bandwagon about a breaking news event. The problem is the bandwagon can be overflowing with lots of people writing the same things about the same event. Instead, focus on writing about something else. While it can be risky to create a post not about the new hot thing, you will be surprised by how many people are looking for something else other than the big news of the day.

4. Take a position as opposed hugging the middle of the road. Come out passionately for or against something as opposing to taking the safe, neutral route. People get engaged when they either violently agree or disagree with you. You may even want to write a post disagreeing with another blogger, which can spark a good conversation.

5. If possible, provide interesting charts or graphs – even if you have to create them yourselves. People tend to be visual and tactile, which means they like options other than a sea of text. By providing charts, graphs or photograph, your posts will be punchier and livelier.

6. Put a snappy or creative headline on it. You can waste a perfectly good post by using a lame or uninspiring headline.

7. Use a graphic, chart, photo or video to avoid presenting readers with a “sea of text”. Again, the best posts can be undermined if a blog visitor thinks reading all your words is too much work – something that a photo, for example, can help resolve.

8. Cross your I’s, dot your T’s and check your spelling and grammar.

4 Comments on “How to Write a Great Blog Post”

  1. Great post with some good ideas on creating remarkable content. Being unique is part of a company’s value proposition, right? I see the blog as part of a company’s DNA at this point…an element of the corporate personality. It gives prospects and customers a window into your company and a demonstration of your thinking.

    Having a unique point of view is bound to be retweeted by more folks as well. That, along with good SEO, helps your company to get found by more people. A recent webinar our CEO participated in spotlights this factor:

    http://www.propelgrowth.com/2011/05/11/using-content-to-drive-inbound-marketing-and-generate-leads/

    Your eighth point is so critical. I frequently come across so many blog posts with typos. I think what contributes to that is the pressure of keeping the content stream going. Our audience is busy, but so are we. 🙂

    Blog on.

    1. Phil,

      As you would suspect, I’m a huge believer in the power of the corporate blog for all kinds of reasons. They need to be nurtured on a regular basis to have an impact. cheers, Mark

  2. Mark,

    So true. Publishing regularly can be a challenge, but pays off big time in the long run. Once we’d been blogging consistently (and started working out our “secret sauce”), things took off. What’s cool about blogging is it’s ability to be versatile. It’s not limited to one rigid subject. It can point to various other content assets while being a content asset of its own. As you mentioned, it can utilize other types of media as an alternative to text, not just limited to a sea of text.

  3. Posting articles on a regular basis can be challenging but by looking at other bloggers post about the same subject and disagreeing with it or spicing it up can truly creat alot of traffic for your site.

Leave a Reply