Barack vs. Romney: the debate

Zingers, quips, the economy, the 47 per cent. Yesterday was the first of the US election debates. Mitt Romney and Barack Obama faced off and reports say that Romney won it. Let’s see if that win extended to social media.

Mark Blevis found some surprising things that occurred during the debates that included Canadians and Big Bird. You can read them all right here.

We looked at global social media mentions from October 3rd to 4th and when it comes to share of voice, Mitt Romney took the social space with 52 per cent compared to Barack Obama’s 48 per cent.


Romney also dominated on Twitter with 5.4 million mentions compared to Obama’s 4.9 million.

Geography-wise, we wanted to keep it open as the United States elections tend to affect most countries. As we can see, the US was the most involved but Canada, the US’s largest trading partner, was keeping an eye on what was happening south of the border. Canadians were pretty even when it comes to taking about the candidates.



Within in the US, the three states with the most social media activity were New York, California and Texas.

So we saw that Romney took Twitter but when we break it down, it’s a different situation. Check it out:

When it comes to sentiment, Obama takes it but barely:


Sentiment around Mitt Romney:

Does this mean Romney is going to win the election and become the 45th President of the United States? No, not really. There are still two more debates including the vice presidential debates, the actions of the undecided voters and, of course, the Electoral College.