Post-Elections Social Chatter Shows Obama Dominating The Social Space

Sheldon Levine took a look at the social data on the day of the US elections and came to the conclusion that the race was too close to call. Now it’s two days after Barack Obama’s win, so what does the social sphere look like now?

When we compared “Barack Obama” OR “Obama” and “Mitt Romney” OR “Romney” this is what we found in share of voice:

As we can see, Obama dominated the Share of Voice with 68 per cent of the mentions.

Share of Voice doesn’t mean that it’s all positive or negative. That just means mentions. When I looked at the Sentiment Comparison, Obama was ahead but not by much.


Obama is more popular than Romney two days after the election but hasn’t pulled away from Romney in terms of sentiment. If you recall, Sheldon found that the sentiment for the two men were the same prior to the election.

Obama pulls ahead on Twitter with a stunning 73 per cent Share of Voice over Romney’s 27 per cent.

But let’s look at what people are saying by checking out their Word Clouds and Buzz Graphs.



There isn’t a huge difference in the words use when talking about the two men but what we can conclude from this overview is that while Obama is dominating the social space and will for the next four years, his sentiment isn’t that different from Romney. Could it be because while people gave him another four years, they’re hesitant to fully endorse him? He does have to deal with the economy, healthcare and the Republicans who are very, very sad and angry right now.







5 Comments on “Post-Elections Social Chatter Shows Obama Dominating The Social Space”

  1. You say “because white people gave him another four years”… are you kidding me? Look at the demographics and you’ll seen that proportionally, white people voted more for Romney than for Obama. And “white people gave him” sounds awfully pejorative and even racist. He wasn’t GIVEN anything. He earned it.

  2. She didn’t say “white” she said “while”. Check yourself before you wreck yourself. Whoops, too late.

  3. Kea,

    I believe you mistook while for ‘white.’ There is no race-baiting or racial stereotypes here, thankfully.

  4. Sorry about that. I don’t know why I read “white” there. I even had somebody else look at it because I was incredulous when I first read it — and even he didn’t notice it said “while.”

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