Should We Give Google+ More Love+?

Okay, you can admit it, you haven’t really checked out Google+ yet.

If you’re a digital marketer, then you might not be the only one.

Google+ arrived with a lot of buzz in June 2011, but it didn’t really resonate with North American audiences.

And while Google claims it has more than 340 million users, there are people such as Scott Stratten who claim this isn’t entirely accurate because it takes into account people logged into a Google account.

That said, 2013 might be the year for digital marketers to explore Google+ to learn how it might be able to enhance their brand’s digital presence and embrace new tools to share content and communicate.

Google+ does have some interesting features. These include Hangouts, which have become one of the service’s most popular features. And then there are the SEO benefits.

As a digital marketer it is your responsibility to devote some of your organization’s time to a resource that could help you better connect with your target audiences.

Maybe Google+ isn’t for you but it doesn’t mean it should be dismissed.

Do you use Google+? If so, what are the biggest benefits? What features do you use the most?

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