Focusing on the Digital Marketing Basics

It’s always a good idea to take a step back from the digital marketing landscape to explore some tips and ideas.

We sometimes get caught up thinking we know everything, while sometimes forgetting the little things matter.

The reality is if you can take  time to review the basics, you will always be better off.

Here are a couple of tips that can  help your online efforts:

1. Post Frequently

Many brands believe  they run the risk of alienating their audience by posting too often on Facebook and Twitter. Now, there is some truth to this but many try to simply post 1-2 times per day.

You have to post often. You need to find relevant stories, questions and some promotional information to make an impact on your fans and followers.

Don’t worry about best time of day or any of that. People are always connected. Worry about volume and impact.

2. Invest, Invest, Invest

You need to invest more than time into social networks such as Facebook and Twitter. You need to invest  cash. Notice I didn’t use the word spend. Look at every dime spent as an investment in marketing and communications.

Facebook ads are proving to be more effective, even though they are still under utilized resource.

Create a budget, stick to it and drive traffic to your fan page and/or Website. It’s simple, fun and generates a high click rate if done well.

What tips do you have for digital marketers? Sometimes the most obvious are the most overlooked.

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