NFL Conference Finals Dominate Twitter On Sunday

Jenny Force Jenny Force, VP of Marketing

After an exciting Sunday for football fans we now know who’s going to the Super Bowl. But the games weren’t just exciting if you were watching. They seemed to be even more exciting because people could, and did, tweet along. For most of Sunday football related hashtags dominated Twitter’s trending topics. Here’s a screen shot of some that I took near the end of the second game:

Twitter Trending Topics On Sunday January 19

After seeing just how much Twitter action now goes on around football as the Super Bowl draws closer, I decided to look at just how much football talk happened on Sunday. Using MAP, our social media monitoring and analytics platform, I looked up some of the top hashtags that I noticed trending on Twitter on Sunday. Doing a search for #NFLplayoffs, #AFCchampionship, #NFCchampionship, #DENvsNE, #NEvsDEN, #SFvsSEA, #SEAvsSF and each of the team names in regular mention, @ mention and hashtag form (Patriots, Broncos, 49ers and Seahawks) brought up almost 3.1 million tweets. The exact number was 3,098,499 which equals out to about 129,000 football tweets an hour on Sunday.

MAP, Powered by Sysomos - Twitter Activity Summary

Above,  we can also see that men were way more into tweeting about the games than women were. Men produced 72% of Sunday’s football tweets.

Something else that was unsurprising from the sats above is that 82.6% of all the football tweets originated from the USA. I decided to dig a little bit deeper and find out which states were creating the most amount of tweets. California produced 15.13% of all the football tweets on Sunday but their large number is likely due to not only being the home state of the 49ers, but also home to a lot of news and sports news outlets. Texas made the second most amount of noise with 8.9% of all the tweets. For a state without a team playing, they still love their football. Third place goes to Washington, home of the Seahawks with 8.26%. This just goes to show that they’re almost as loud on Twitter as they are in their stadium.

MAP, Powered by Sysomos - Breakdown of Tweeting States

Next I wondered which game people tweeted along with the most. To do this, I compared tweets specific to each game against each other. Here I found that the NFC Championship game, the 49ers vs Seahawks, was the most tweeted about game of the two. The NFC Championship game racked up 1,928,058 mentions (58% of the conversation) while the AFC Championship game received 1,372,479 mentions (42%).

MAP, Powered by Sysomos - Twitter Share of Voice Comparison Chart

Finally, I looked into which of the four teams was tweeted about the most. It’s no surprise that I found the two winning teams who are now heading to the Super Bowl, the Denver Broncos and Seattle Seahawks, saw their names tweeted the most on Sunday. The Seahawks recieved the most amount of tweets with 1,211,468 mentions (36%). The Broncos were a close second with 951,694 tweets about them (29%).

MAP, Powered by Sysomos - Twitter Share of Voice Comparison Chart

Now the Super Bowl teams have been decided, who do you think is going to be tweeted about the most during the big game? The Seahawks? The Broncos? A commercial?

Leave a Reply