The 2014 Super Bowl Social Media Playbook [Infographic]

Jenny Force Jenny Force, VP of Marketing

It’s time again for the most watched single sporting event of the year; The Super Bowl. Every year people tune in to watch the biggest football game of the year, amazing performances during half-time and, of course, the commercials.

But just watching the Super Bowl isn’t enough anymore. As we’ve seen in the past two years, a large amount of people take to social media to discuss everything they’re watching in real-time with the rest of the world. In 2011 there were 3 million tweets about the Super Bowl. 2012 saw that number grow to 14 million and last year’s Super Bowl had an astounding 24 million tweets around the game, half-time show and commercials. With such growth year after year we can only imagine how many Super Bowl tweets will be made this coming Sunday.

Due to popular demand, we’ve recreated our Super Bowl Social Media Playbook that will help you prepare to tweet along with millions of people on Super Bowl Sunday. The following infographic highlights the Twitter super fans for the Seahawks and the Broncos. As well, we’ve compiled lists of some reporters and analysts to follow for an expert opinion on what’s happening in the game, the Twitter accounts for the top players for each team and, of course, the social media accounts for the Seahawks and the Broncos.

It will be interesting to watch how each team gets talked about in social media this year as well. We found that over the entire season the Seahawks and Broncos received a very close amount of mentions. The Seahawks saw 6,126,797 mentions over the season while the Broncos received 6,806,825 mentions. The two teams also have very similar levels of sentiment around them with Seahawks coming up with a 77% favourable rating and the Broncos with 78%.

Take a look at the infographic below and let us know in the comments what or who you’re going to be following through social media during the big game.

Super Bowl 48 Social Media Playbook - Powered by Sysomos

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