Last week on on the blog Mark wrote about the virality of the #ALSIceBucketChallenge. And viral it has been.
The Ice Bucket Challenge caught on and spread super quickly across social media this past month. And why not? It was fun (kind of), it raised awareness for a good cause, it gave people a fun way to spread the word that they were into and it raised a lot of money for a charity that wouldn’t have usually seen that much (according to Wikipedia ALS has raised over $100M across a variety of charities).
With it’s great numbers in terms of fund raising, we thought that it would be interesting to take a look at what kind of numbers the #ALSIceBucketChallenge put up in terms of social mentions.
Using MAP, our social media monitoring and analytics software, we looked for mentions of #ALSIceBucketChallenge, #IceBucketChallenge and “Ice Bucket Challenge” and found more than 21 million mentions between the beginning of August and yesterday. First, we found 51,537 blog mentions, 106,478 online news articles, 96,353 forum postings and 21,114,062 tweets that have talked about the Ice Bucket Challenge.
Interesting to note; on Twitter all of those tweets equal out to 25,875 tweets an hour about the Ice Bucket Challenge. As well, it’s interesting to see that both men and women are tweeting equally as much about the Ice Bucket Challenge with women slightly beating out the men.
A lot of the sharing has been done though videos posted to Facebook. Because we only have access to public status updates, we found 821,080 statuses mentioning the challenge (but we’re positive there’s A LOT more that aren’t public).
But not all of the videos have been shared just through Facebook videos. When we looked at YouTube we found that 402,806 videos have been uploaded in that same time period that had been tagged with or mentioned the Ice Bucket Challenge in their title.
The Ice Bucket Challenge has also been extremely popular on Instagram. A search for the hashtag #ALSIceBucketChallenge showed over 2.4 million posts to the photo and short video network.
In addition to that, just #IceBucketChallenge also showed over 1.4 million more Instagram posts.
So, where are all of these mentions of the #ALSIceBucketChallenge coming from? It appears that almost half of all Ice Bucket Challenge mentions are coming from the USA. However, when we look at our geo location heat map of tweets about the challenge we can see that the charity phenomenon has really gone global.
If only we could achieve numbers like this for other charities as well (and I’m sure we’ll see many attempts in the near future).
BONUS: I took the #ALSIceBucketChallenge last week, so if you want, you can see the video here.