Last week we were ecstatic to show the world the brand new Sysomos Heartbeat. We updated the look and feel of Heartbeat, but also added a whole bunch of new and exciting features to help you use it better.
One of the best features that we added to the new Sysomos Heartbeat was the ability for every user to create their very own dashboard. That means that every user can see the information that they need to know most at a quick glance as soon as they enter Heartbeat and they can configure that information in any way they see as a best fit for them.
But what setup would be best for you?
Only you really know the answer. Only you would know what information from the world of social is most important to you and what you need to always have ready to go. But thanks to the new Sysomos Heartbeat dashboards you can try different setups and keep modifying them until you have something that you absolutely love and can’t live without.
Today, we wanted to show you a few examples to get you thinking about how you could arrange your own dashboards inside the new Sysomos Heartbeat.
Executive Overview Dashboard
Now, every company is going to have their own goals they’re trying to achieve in social media and your dashboard should reflect those goals, but we’re going to pretend for this example that the executives at our company want to be able to quickly peak in and see what’s happening around our brand on social media. They want to be able to quickly see what people are saying about us so that they can be connected to the consumers voice. So, in this example dashboard below we’ve set it up to do just that.
The dashboard starts by showing our executives what the conversation levels around our brand have been like over the past 7 days. Below that we’ve included a share of voice chart so they can see how we’re doing compared to some of our competitors in terms of conversation levels. We then start moving into overviews of what people are saying us by showing our executives what hashtags are being used most in conversations about us and word cloud of the terms around our brand. We then give them a large and interactive buzzgraph so they can see how people are connecting to our brand in their conversations. We follow that up with a snapshot of where in the world people are talking about us and what the sentiment around our brand is. Finally, we have the latest mentions coming in to Heartbeat around our brand so they can see what people are talking about right at the time they are looking at this dashboard.
A setup like this would allow any executive at our company to take a quick look and see what the world is saying about our brand at any time. They may not have the time to manually go through all of the social channels that you’re active in to figure this out, but this dashboard allows them to get that information super quickly and whenever they’d like.
The World At A Glance
In this next example dashboard we’re a world-wide brand and we need to know all the time what key markets think about our brand. For us, it’s important to keep an eye on how much conversation is coming out of these key markets and to make sure that we’re still in favor with the people that live there.
We started this dashboard by showing a heat map of where conversations around our brand are coming from. Underneath we’ve broken down the languages that people are using when they talk about our brand to help us understand how we should be talking to these people. In the next section we’ve broken out how many mentions are coming from some of our key markets so we can keep a close eye on what the conversation levels are like in those markets. Under each market’s mention level we’ve placed a sentiment chart so that we can also have a snapshot of how our brand is perceived in each of those key markets.
A dashboard like this will allow us to get a quick glimpse at how we’re performing in countries that are important to our company, and if we ever want to know more about any of those markets we can click on the dashboard widget and be taken to the Monitor section of Heartbeat with the filters for that region already set up so we can further explore what’s going on there.
In this last dashboard example we want to do some demographic research to find out who’s talking about our brand so that we can make sure that we’re aiming our efforts to better speak to those people most interested in our brand.
In the first line of this dashboard we have a few widgets that show us how much people are talking about our brand and what some of the key things driving that conversation are. Next, we’ve set up widgets that tell us more about our audience like age groups, gender breakdown, what languages they’re using to talk about us and what countries are talking the most about us. We rounded out this dashboard by looking at who the most authoritative sources are that are talking about us and what hashtags people are using most when they mention us, so we can be sure to be part of that conversation.
A dashboard such as this will allow a brand to keep a close eye on who we should be targeting our marketing messages at most and give us an idea of what they’re interested in when it comes to our brand.
These are just a couple of quick example dashboards that we’ve put together to get you thinking about all the ways that you can customize your own Sysomos Heartbeat dashboards. If you have some great ideas on how to set up a dashboard, let us know in the comments or even send us a screen shot of your dashboard. We’d love to know how you’re using the all new Sysomos Heartbeat.
Not using Sysomos Heartbeat yet? Contact us and we’ll be happy to help you get your very own customized dashboard and a whole lot more.