This weekend every college basketball fan will be watching the semi-finals of March Madness as the final four teams square off to determine who will play in the championship game on Monday. And while we’re down to only four schools now, last weekend’s Elite Eight face-off gave us some inspiration for an infographic.
Anyone watching the tournament knows how each of the teams is doing already. We wanted to know how each of the official March Madness sponsors was actually doing. Especially in the world of social media as people tweet and create content along side the real-time action of the games.
To do so, we ran each official sponsor’s name and any official campaign hashtag through our Sysomos social intelligence engine to see how many times they have been mentioned throughout the tournament. However, to keep things fair, the brand’s name or hashtag also had to be used in conjunction with talk of March Madness (such as the #MarchMadness hashtag or other March Madness talk). That means that if a campaign hashtag was used on it’s own, it didn’t make it into our official count. This was done to offset any mentions of the brands that are officially sponsoring March Madness from any other talk outside of the tournament conversation.
We put our results into the infographic below listing out our Elite Eight Brands of March Madness based on their number of mentions and favorable sentiment rating. Check it out and see if your favourite brand made it to the Elite Eight: