How I turned March Madness into Sysomos #MAPMadness

As a Social Media Specialist on the Agency team here at Sysomos, I have spent A LOT of time utilizing our software for many different verticals and unique use cases. As an avid sports fan, I have spent A LOT of time following many different professional and amateur sports leagues and events.

As any avid sports fan knows, the NCAA basketball tournament known as March Madness is a huge event. It is also a very popular topic within social media. The overall mentions of “March Madness” dating from the beginning of the year until March 18th (the day before the madness begins) is shown below.

Sysomos MAP - March Madness Social Media Activity Summary Pre-Tournament

This is a ton of conversations!

So when it came time to enter our Sysomos March Madness pool and build my bracket, it only felt natural to combine this incredible pool of data with my direct problem of selecting the winning bracket.

So that’s exactly what I did…

Using the Compare tool in our Sysomos MAP platform I selected my entire bracket based on share of voice.

By running simple queries such as “Wisconsin Badgers” AND basketball vs. “Duke Blue Devils” AND basketball, I made my picks from each of the 64 matchups by selecting whichever team received more Share of Voice with regards to mentions in the social sphere.

Sysomos MAP - Share of Voice Comparison

I had some concerns around the software selecting only the favourites in each matchup but after some review I noticed that the results pulled from MAP had selected the underdog in 11 different matchups; most notably predicting that the Michigan State Spartans would make it to the final eight.

Looking at the “Popular Picks Bracket” on Yahoo (my fantasy sports host site of choice) the Michigan State Spartans were not, on average, selected past the Round of 32.

My finalized bracket can be seen below.

Pre-Tournament Bracket Picks Based on Sysomos MAP Data

Upon tournament completion my bracket (shown below), selected entirely by our MAP platform, finished with 45 correct picks out of a possible 63 to output a 71% Winning Pick Percentage (WPP).

To be fair, this was slightly under Yahoo’s average of 47 correct picks delivering a 76% WPP and further still from Yahoo’s top finisher, who selected 54 correct picks with a WPP of 86%.

This was however, enough correct picks to win the Sysomos pool and have a year’s worth of bragging rights over my colleagues.

Post Tournament Bracket Results

For a round by round breakdown feel free to follow me on Twitter (@TylerWatson9293).

Now this is a very “outside of the box” use case for our platform but an excellent example of the many creative ways our software can be used to achieve success. Through creative Boolean strings and a broad knowledge of the different features within MAP and Heartbeat the sky is essentially the limit to the different insights we can extract from Sysomos’s extensive database of social content.

For any and all Fantasy Sports inquiries please feel free to e-mail me directly (twatson@sysomos.com). I have a Heartbeat built specifically for capturing mentions of Fantasy Football, Hockey, and Baseball and avidly use it for advice on starting line-ups, waiver pick-ups, and potential sleepers.

For information on other use cases and creative methods of using our software please feel free to contact us or reach out to your dedicated Social Media Specialist.

One Comment on “How I turned March Madness into Sysomos #MAPMadness”

  1. Pingback: IT’S TIME FOR SOME SYSOMOS MAP MADNESS - LIEBSCHER1955.

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