Ensuring the Best Data For Our Customers

Sysomos Twitter CommunitiesAt Sysomos, we pride ourselves on the quality of our data and of our data science. For the last eight years we have enabled our clients to leverage social intelligence to help power their business decisions and keep them aware of trends, insights and discoveries.

We’re also proud to partner with some of the most exciting companies to provide access to real-time conversations as they hit social networks.

One of our valued data partners is Twitter.

With a recently announced change to Twitter’s API, we wanted to ensure our customers that it’s business as usual for Sysomos.

Through our work with Twitter, we have been and continue to be a Twitter Certified Partner. This gives us complete and direct access to Twitter data.

As a part of our ongoing relationship with Twitter, Sysomos is able to leverage the benefits afforded to Twitter Certified Partners including:

  • Insights into Twitter’s product direction
  • The ability to work with new products
  • An open dialogue with and direct communication to the Twitter team

Upcoming Changes to the Facebook API

In addition to Twitter, Facebook is also changing the way it provides data to the marketplace. As of April 30, Facebook is making changes to the data they offer to analytics companies to help protect the privacy of their users. (See important update below)

It is important to note that this deprecation will affect all social listening platforms that rely on this data. Only public Facebook data will be affected – Facebook fanpage data will still be available in Sysomos.

While public status updates will no longer be available from Facebook, Fanpage data continues to be accessible. Post April 30th Sysomos customers will now be able to search this data within Sysomos. Data collected from Heartbeat via existing integrated Fanpages will also remain in your Heartbeat and will continue to collect mentions without change.

Update Apr 30, 2015: We have extended our access to Facebook public posts until at least June 19th. Customers will continue to see Facebook data in MAP and Heartbeat for the time being.

Engineering a new solution

In the wake of this Facebook API news, we’re taking a two-pronged approach to ensure the best data for our customers. First, we’ve held ongoing discussions with Facebook and are working on new ways to use Facebook’s available API’s within our platform.

Also, through our longtime partnership with Datasift (a preferred data provider that is working with Facebook) we are investigating integrations including using a new data set called Topic Data.

Our Partner and Data Science teams are very excited about exploring future ways to ensure the most complete data sources for our customers.

Should you have any questions, please contact your Sysomos representative.

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