Every day, we get to see our amazing clients use Sysomos in amazing ways. But no matter how smart our clients are (and they’re pretty smart), not everyone can possibly know everything. Especially with software like ours that’s always full of fun surprises for our clients.
While you can’t know everything, we thought it would be great to help our clients get a bit better at their jobs. So we decided to ask our team of Social Media Specialists “what amazing thing in Sysomos do you think too many clients are missing out on?”
Here’s 5 of our favorite answers:
Anastasia Kedrova, Enterprise Social Media Specialist – Bookmarks in Sysomos Heartbeat
Bookmarks in Heartbeat can be customized to be accessible to only 1 user or a group of users, as opposed to all users. This is an excellent time saving tool and a way for team members to make sure they are looking at the exact same filter set when collaborating in Heartbeat. Also, don’t forget to give your bookmarks names that are easy for everyone that sees them to understand what they’re looking at.
Alex DiRenzo, Agency Social Media Specialist – Learn More About The People Talking About Your Brand
A lot of clients use the Followers Bio Word Cloud to learn more about their Twitter followers, but what about all the people that mention their brand that aren’t following? This is where CSV export files can be utilized – Write a simple brand mentions query. Export the Twitter results. In the CSV file there will be a bio column. Copy the whole column into word or another excel sheet and de-duplicate the list so that no users bio is repeating itself. Paste the duplicate free results into any available online word cloud generator. Voila – you have a word cloud of all the ways those who mentioned your brand are self identifying in their Twitter bio. The largest words will be the most commonly occurring. Note you may want to remove any words from the word cloud that you may consider fluff – i.e. love, Twitter, I, work, live, etc. Look no further than your own twitter bio to see how many personal details you’ve revealed in a short space to see how this can be valuable.
David Follert, Manager, Client Experience – Removing the “Common Filter” in MAP’s Compare Tab
Lots of people use the compare tab in MAP to compare themselves to their competitors over a common timeline and filter set. But removing the common filter gives you the ability to compare so much more. You could compare the same query or hashtag filtered by different geographies, demographics or timelines. It’s really useful.
Lianna MacDonald, Enterprise Social Media Specialist – Search In Your Own Heartbeat
One thing I think more clients can take advantage of is the fact that they can create Boolean queries in their own Heartbeat allowing them to do an ad-hoc search amongst all the mentions in their Heartbeat account (up to 30K mentions).
Margot Underdown, Social Media Specialist – Community Media Sets in MAP & Heartbeat
See how a specific twitter community found in our Communities tool is talking about a certain topic/brand/product and who this community is by adding them to a Media Set. Drill down their conversations by jumping into Text Analytics, Demographics and Top Influencers.
Want even more insight? Try running a blank query search and go through the analytics again to find out if this community has any other commonalities outside of your original search topic. This can help your brand provide more valuable and relatable content to a specific audience.
If you need any help implementing or want to learn more about any of the tips above, feel free to reach out to your dedicated Sysomos Social Media Specialist.
If you ever want to learn more cool Sysomos tips and tricks, make sure you check our great Sysomos Support Portal.
And if you’re not already a Sysomos client, but are interested in learning how you can become one and do some of the cool things mentioned above, feel free to reach out and request a demo of our software.