Hot on the heels of a thrilling summer for us here at Sysomos, including the announcements of Expion and gazeMetrix joining the Sysomos family, we have some more exciting news to share with you all today.
Our team has been hard at work over the past few months redesigning the look and feel of MAP from the ground up. Not only does the new iteration of MAP look great, we’ve designed it to be easier to use and more helpful in your day-to-day research and social intelligence work.
So what’s new in this version of Sysomos MAP?
In the world of social media your efforts need to move in real time just like your customers. Whether you’re doing real-time marketing or just a fast-paced event you need to understand the precise moments when content goes viral or when a crisis breaks, the all new MAP will allow you to get minute-by-minute analysis of spikes and dips in chatter, and help you understand all the peaks and valleys that occur throughout the day.
Create Customized Sysomos MAP Dashboards
This is probably one of the most exciting enhancements for MAP. In the legacy version of MAP you had the ability to bookmark the searches you did on a regular basis for things like reporting, but you still needed to go to individual pages to see all the data you needed. In the new MAP, multiple pages are a thing of the past! With the new customized dashboard feature you can now pin those common searches to a single dashboard, so you don’t have to go looking for all of those important data points month after month.
Why is this important? Multiple reasons. Say, for example, that every month you went into MAP to find the same stats around the same search terms. Instead of navigating and pulling screenshots for each piece of data needed, you can now have all of those data points constantly accessible in your MAP dashboard. And, since they’re all already in one place, you won’t need to pull multiple screenshots to put into a report of your own, because you can just export the entire page as a PDF. We even give you room under each widget on your dashboard to add notes about what each graphic is showing.
BOOM! Reporting just got easier than ever!
Want to know more about the new MAP? If you’re already a Sysomos client, just reach out to your dedicated Social Media Specialist and they’ll be happy to help you. If you’re not a client yet, request a demo and we’ll be happy to show Sysomos MAP to you.
But wait… there’s more!
Enhanced Instagram Metrics Around Hashtag Trends
In the latest update to Sysomos Heartbeat we’ve added five new Instagram widgets to give you a better understanding of the reach, growth, engagement rate and virality of an Instagram campaign.
Easily gain insights into an Instagram hashtag campaign’s virality by by seeing how many people see posts containing the hashtag.
Know Where Your Hashtags Are Getting Traction
Know where your hashtag or Instagram campaign is gaining the most traction with a visualization of the volume and the location of where it is being mentioned.
Instagram Hashtag Growth
Track how your Instagram hashtag is performing in real-time by seeing its growth charted over time.
New Stats Around Instagram Likes and Comments
See what kind of engagement Instagram posts with your hashtag are getting. Are they getting a lot of likes? Are people commenting on the pictures? Now you can know for sure.
People rarely use just one hashtag in an Instagram post. Want to know what other hashtags are being used around your campaign hashtag? Sysomos Heartbeat now surfaces other hashtags that are organically starting to appear around your main hashtag.
In addition to these great new Instagram analytics, we’ve also snuck in a few more enhancements to Sysomos Heartbeat, like:
- Ability to filter data by Mediasets
- The ability to set dashboard items to future dates, so you can set it and forget it
- Greater visibility to your active tags and filters
- Improved PDF exporting
- And more
If you want to learn more about any of these latest updates we’ve made to Sysomos MAP and Sysomos Heartbeat, please feel free to reach out to us at anytime.
If you’re already a Sysomos client, just reach out to your dedicated Social Media Specialist and they’ll be happy to help you.
If you’re not a client yet, what are you waiting for? Request a demo right now to learn more about Sysomos MAP and Sysomos Heartbeat can help you to harness social intelligence.