[Upcoming Webinar] Turning Facebook Topic Data Into Actionable Insights

Alex DiRenzo Alex DiRenzo, Former Contributor

Over 1.5 billion people are active on Facebook every month. While this activity is a treasure trove of information for marketers, it’s been difficult (if not impossible) to see or analyze any of this data – until now.

On February 17, we’re hosting a webinar with our partners at DataSift to explore what this means for companies, and the world of marketing at large. We’ll not only cover what Facebook topic data is, we’ll showcase how you can use it with Sysomos Scout.

We’ll also cover ways you can slice and dice this data to capture:

  • Share of Voice: how often your product is mentioned in comparison to your competitors
  • Audience Research: demographics of people who talk about a particular subject 
  • Market Research: what people are saying about your brand, as well as your competitors and industry
  • Campaign Effectiveness: what people think of your marketing campaign
  • And More…

Register today to reserve your spot. Look forward to seeing you there.

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