How Brands Can Plan for Large-Scale Social


Jenny Force Jenny Force, VP of Marketing

What are the challenges of scaling social media efforts? We sat down with Sysomos Expion’s EMEA Director of Client Strategy, Alex Smith, to discuss advice for brands that face the challenge of managing a global social media footprint.

In the video below, Alex lays out five key pillars of social transformation that businesses will need to address in order to successfully implement social media activity on a large scale. Hear what he has to say:

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