In the last year, we’ve been hard at work, building a comprehensive tool set that arms digital marketing departments with the capabilities to deliver actionable insights informed by social data and trends. Early on, we recognized that ‘listening’ on social media was just part of a brand or agencies’ social playbook.
To put it frankly, the market has matured and so too must a marketer’s toolset – which is why we were thrilled to learn that in their exhaustive look at our social management and analytics tools, PC Magazine awarded Sysomos with Editors’ Choice in Social Listening and Influencer Identification. This news comes just few weeks after we were named Strategy Leader by Frost and Sullivan in March.
PC Magazine: Editors’ Choice Award
In his evaluation of Sysomos against our competitors, author Rob Marvin recognized our advanced social listening capabilities combined with our influencer identification facilities to create a full-featured suite for social marketing professionals.
When highlighting top listening tools Marvin said:
“Several of the enterprise platforms, in particular, shine in this respect, such as the MAP search tool in Sysomos. This tool includes both simple and advanced Boolean search on keywords and related terms. It even builds the Boolean query for you, with all of the ANDs and ORs and other operators to teach users how to structure more complex social queries.”
Almost-instant access to data is one thing, but being able to draw insights from data using visualizations is key. In that respect, Marvin discusses industry leading data visualizations such as Sysomos Buzz Graphs when he notes:
“… the Buzz Graphs in Sysomos help show the correlation between different keywords and hashtags to help businesses identify new topics and audiences to target. Social listening data is most effective as the context for making business decisions.”
Finding the Right Influencer at the Right Time
A savvy marketer knows that the bankable insights inform the best messaging and for immediate impact and amplification, teaming up with the right audience is crucial. This is why we’ve built Sysomos SET, a suite of products that enable marketing professionals to share information across our products for various use cases.
With our key influencer capabilities and communities tools, marketers can use the same boolean searching mentioned above to find influencers and subject-matter experts on any topic, brand, or subject area. Recognizing this, PC Mag discusses influencer identification, scoring and how Sysomos goes beyond the competition with the community tools inside our products.
Once you find a set of individuals you’ve identified as influential for your campaign or project, you’ve reached a milestone. But what’s next? What if you want to grow your list for a targeted message campaign? This is where list sharing inside Sysomos SET can prove extremely valuable.
Rob Marvin notes this when he says:
“The most powerful, proactive audience growth capabilities I tested came from Sysomos, which goes beyond the CSV export by using machine learning algorithms in “look-alike lists” to automatically grow follower lists (and to create lists of related influencers exported directly into Twitter ad campaigns).
No other tool did as much of the list growth legwork, and I think more influencer identification tools will be soon adopting these sorts of algorithmic growth techniques.”
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