Social advertising is becoming a must for brands that want to break through the noise and make sure the right messages are making it in front of the right audiences. But how can media planners and buyers ensure that they’re being smart, effective, and efficient with these paid promotions? After all, making spending decisions quickly and in real-time can mean the difference between success and failure of a large ad buy.
For brands and marketers, being able to optimize audience targeting, evaluate content approaches, and share best practices with other teams, all while comparing against the ROI of your spend is essential to get the most out of your social ad buying plans. Likewise for agencies and marketing services, having insight into the same activities allows them to offer richer reporting services to clients, and more importantly, be intelligent with the budget clients have entrusted their agency with.
On August 17, at 1:30 PM EST / 10:30 AM PST join us for a webinar discussing best practices for paid social advertising and how you can analyze it in real time using our new tool Sysomos Paid Social Analytics. During this hour we’ll also be joined by a digital advertising strategist from Weber Shandwick who will offer insight into effective paid social media strategies.
What you’ll learn:
- Understand how we aggregate KPIs across ad accounts, brands, and markets
- How to identify top and bottom ad creative and audiences for near real-time optimization
- Best practices for real-time engagement across ads increasing customer acquisition and loyalty
- How sharing top creative and audiences to other markets lifts regional campaign performance