Given the recent adoption of algorithm based timelines vs chronological timelines by many of the social channels, highly focused ad targeting and top notch sponsored content are critical to ensure that the right messages are being seen by the right audiences. With social ad budgets taking up a greater share of marketing dollars it’s important to get the right blend of creative content, enticing calls to action, and focused targeting to make sure you get the greatest return on your investment.
Although much of today’s social ad spending talk has been focused on the spotlight channels of Instagram and Facebook, Twitter offers some of the best targeting and most affordable ad options in the industry. It also offers a very wide range of ad types – known as Twitter cards. Whether you are an experienced social advertiser with a big budget or just starting out with a conservative budget, Twitter cards can be a great option as it allows you to get in front of people in very specific ways thanks to the breadth of cards available.
Navigating Twitter cards, knowing what can be done with each of them and what their strengths and specifications are, can sometimes be confusing for both experienced social advertisers and those just starting out. Luckily, we’ve got you covered with this handy guide to walk you through the 10 types of Twitter cards.
Regardless of which cards you choose to advertise with on Twitter, solid content and creative is lost without focused targeting. Getting your carefully chosen ads in front of the audiences they were designed for allows you to get even more return on your investment.
Sysomos Optimize is designed specifically for this. Using a data science driven approach to Twitter data, Optimize allows you to build very large and super focused lists of Twitter users to advertise to, that will self-optimize for best performance. Learn more about what Optimize can do for your Twitter campaigns.