Who’s Winning the Chicken Sandwich Twitter War?

Lance Concannon Lance Concannon, Marketing Director, Europe

When future historians attempt to make sense of this tumultuous decade, one defining event will loom larger than all others; the Great Chicken Sandwich War of 2019. In a move that shares striking parallels with the 1914 assassination of Arch-Duke Franz Ferdinand of Austria, setting in motion a catastrophic chain of events that would have terrible consequences for the world, Popeyes added a chicken sandwich to its menu.

How could they have known what would happen next? They couldn’t. None of us could. But here we are, a mere two weeks and FIVE MILLION tweets later, as the internet reels from a brutal Twitter beef between Popeyes and Chick-Fil-A which, to this day, remains locked in bitter stalemate. A merciless barrage of shade hurled across the web, meme supplies critically low, mentions not just blown up, but entirely obliterated.

Who can say where it will end? We don’t have answers, just analytics.

To illustrate just how quickly this thing escalated, here’s a trendline of all hashtags related to this nightmare: #popeyes, #chickfila, #chickenwars, #popeyesgate, and a bunch of others we just don’t have the emotional strength to type out here. In total we tracked close to five and a half million tweets on this topic, mostly in the second half of August.

No part of America has been left unscathed by the horror of this conflict, but some have had it worse than others. These charts show which cities and states tweeted the most:

But let’s answer the most important question; who’s winning?

No contest. With 73% social share of voice, Popeyes owns it. As this comparative trendline shows, Chick-Fil-A started out on top early in the month, but that didn’t last long at all…

How are people using emojis to express their feelings about the two brands? On the left, Popeyes, and on the right, Chick-Fil-A:

It’s impossible to say what all this means, or where it might end, all we can do is leave you with the most shared tweet in this whole confusing mess: