Everybody who manages a brand’s social media account wants to get more followers. However, all followers are not equally beneficial. … Read More
Latest Posts
5 Leading Customer Service Trends for the Social Media Age
Customer service is one of the most critical aspects of your business. This is truer today than ever before as … Read More
Avengers Endgame – the Twitter hype is real
It’s a big week for fans of the Marvel Cinematic Universe, as the 22nd and final movie in the current … Read More
Tips to Harness the Power of Storytelling on Social Media
The phrase “storytelling” gets tossed around a lot in the marketing industry these days, especially in social media where marketers … Read More
Which Game of Thrones Character Got the Most Twitter Love in the Season 8 Premiere?
WARNING – HERE BE SPOILERS! We’ve had to wait over a year, but the final season of Game of Thrones … Read More
Why would a major brand abandon social media?
This week the popular UK cosmetics brand and high-street retailer, Lush, announced it was abandoning social media. This came as … Read More
Top Ways to Upgrade Customer Experience
With competition getting fiercer across industries, businesses must devote more of their resources to improving the customer experience. While it’s … Read More
How to Choose the Right Social Listening Tool
If you’re thinking of investing in a social media listening tool but don’t know where to start, we’ve written an … Read More
Meltwater Social Summit London 2019 Summary
March 13th saw the Meltwater Social Summit return to London for a third year, and the first since we rebranded … Read More
Connecting with Millennials Through Content Marketing
Millennials are the most researched generation in history. They’re hooked on technology, have a very low attention span, but are … Read More