It’s almost impossible to overstate the complexity behind today’s social media marketing. Even a seemingly simple interaction — liking a … Read More
Latest Posts
How “OK boomer” Exploded on Twitter this Week
As the intergenerational culture war escalates, a simple two word retort has come to represent disaffected millenials’ disdain for the … Read More
Understanding Social Media Marketing Services
Not that long ago, managing a company’s social media presence was a one-person job. What’s so hard about updating Facebook … Read More
Why Your Social Media Monitoring Suite Matters
Even under the best of circumstances, navigating the social media landscape is a serious challenge for any business. At any … Read More
What Does “Social Media Listening and Analytics” Actually Mean?
Do you really know what “social media listening” means? If you’re like most marketers, you probably have at least some … Read More
Social Media Posts Without Like Counts, the Impact on Marketing
Recently there have been reports that both Facebook and Instagram are experimenting with removing Like counts from posts so that, … Read More
Can Social Media Really Improve Your SEO? Everything You Need to Know
Although Search Engine Optimization (SEO) and social media both fall under the banner of digital marketing, a lot of people … Read More
What the New Facebook Layout Means for Social Media Marketing
Facebook is making some dramatic changes to its layout. Many users are seeing the message “Welcome to a fresh, simpler … Read More
How Social Media Monitoring Helps with Lead Generation
All businesses need an ongoing supply of qualified leads. Social media marketing is widely recognized as an essential tool for … Read More
What All Marketers Need to Understand About Social Media Algorithms
This blog post is a summarized version of our Social Media Algorithms eBook, which features much more detailed information about … Read More