Influencers have played a key role in social media marketing over recent years. However, businesses that rely on influencer marketing … Read More
Influencer Marketing
How to Get More Quality Social Media Followers
Everybody who manages a brand’s social media account wants to get more followers. However, all followers are not equally beneficial. … Read More
How to Find the Perfect Influencer Partnerships
In Rakuten Marketing’s 2019 Influencer Marketing Global Survey released last week, they found that “38 percent of consumers would stop … Read More
Keeping Up With the Top Influencer Marketing Trends
Influencer marketing is no longer new but it continues to grow and evolve. Influencers are individuals with large followings who … Read More
The Rise of the Micro-Influencer
Influencer marketing has grown rapidly, and marketers are leveraging this trend to get the buzz about their brands out. Gone … Read More
Our 2018 Social Media Marketing Predictions
In the Information Age change is the only constant and that’s especially true of the social media industry, where a … Read More
Top 5 Things You Can Do With Sysomos Search
Sysomos Search is a powerful social research platform that allows for an unlimited amount of ad-hoc searches and puts billions … Read More
Let’s Get Technical: Identifying and Finding Influencers, Part I
Effectively marketing to influencers on social media has long been considered a defining skill of efficient social marketing. After all, … Read More
Crème of the Crop: Finding the Right Influencers
Let’s paint a picture. Say you’ve been able to get buy-in at your organization for an influencer marketing campaign or … Read More
Influencers and Advocates Are Synonymous, Right? No. Let Me Explain
I love marketing, but sometimes I despise the way marketers speak. There are so many terms and insider vernacular that we … Read More