Everybody who manages a brand’s social media account wants to get more followers. However, all followers are not equally beneficial. … Read More
Influencer Marketing
How to Find the Perfect Influencer Partnerships
In Rakuten Marketing’s 2019 Influencer Marketing Global Survey released last week, they found that “38 percent of consumers would stop … Read More
Keeping Up With the Top Influencer Marketing Trends
Influencer marketing is no longer new but it continues to grow and evolve. Influencers are individuals with large followings who … Read More
The Rise of the Micro-Influencer
Influencer marketing has grown rapidly, and marketers are leveraging this trend to get the buzz about their brands out. Gone … Read More
Our 2018 Social Media Marketing Predictions
In the Information Age change is the only constant and that’s especially true of the social media industry, where a … Read More
Top 5 Things You Can Do With Sysomos Search
Sysomos Search is a powerful social research platform that allows for an unlimited amount of ad-hoc searches and puts billions … Read More
Let’s Get Technical: Identifying and Finding Influencers, Part I
Effectively marketing to influencers on social media has long been considered a defining skill of efficient social marketing. After all, … Read More
Crème of the Crop: Finding the Right Influencers
Let’s paint a picture. Say you’ve been able to get buy-in at your organization for an influencer marketing campaign or … Read More
Influencers and Advocates Are Synonymous, Right? No. Let Me Explain
I love marketing, but sometimes I despise the way marketers speak. There are so many terms and insider vernacular that we … Read More
Influencer Marketing: Best Practices for Getting Started
Now that we’ve covered what influencer marketing is, let’s talk about factors you should consider when engaging in an influencer marketing … Read More