Tips & Help

How To: Find Your Brand Advocates And Spotlight Them

As a community management and social marketing guy, nothing gives me more joy than finding excited members of my most passionate customers/users/community members and engaging them in cool and fun ways. Sometimes called brand advocates, these individuals are posting about your brand or organization on Twitter, Instagram, blogs, Tumblr and more. Sometimes they’ll post an image…

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Images on Social Media: How to Win

Last week Instagram announced that the photo sharing service now serves 400 million active users. There’s a very good reason for this; people are drawn to exciting and intriguing images. Images catch the eye a lot quicker and easier than just plain text does. Especially when users are quickly scrolling through social feeds of any kind. With…

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