Simplify Workflows and Achieve Brand Alignment
Producing social content and effective campaigns across multiple channels and regions is complicated, especially with all the complexity of assets, text rules and changing paid and organic content requirements. Meltwater Engage is designed to help teams manage content and maintain brand voice through simple approvals on web or mobile for ease of scheduling.
Plan & Execute Campaigns
Schedule and publish content across all your social channels from a centralized content calendar and asset repository with media validation by each channel
Discover top performing content and assets from your brand and quickly distribute for best practice sharing to other regions or non-social teams
Governance & Workflow
Customized interface and permissions by job role to maximize efficiency and eliminate publishing mishaps
Meltwater allows us to post status updates en masse so we can communicate to our 700 different locations. From a local level, we get insights into what posts the store managers are doing that are super successful.
Tamara Vostok, Consumer & New Media Marketing Manager, Barnes & Noble
Campaign Planning and Execution
- Draft, schedule and publish content from a centralized content calendar on your desktop or mobile device
- Full calendar view of upcoming content by brand or social account tagged for filtering or analyzing branded content post campaign
- Share or suggest top performing content to streamline time and ensure brand voice
- Meltwater Engage is incorporated into the Media Intelligence platform for news and social in one location.
Social Publishing Capabilities
- Analytics across earned and owned media
- Manage multiple social handles and teams
- Content planning, scheduling, and publishing
- Social customer service and care
- Community management
- Governance and workflow and management
- Compliance and security
- Custom dashboards and reporting