Social Media Monitoring & Analytics

The go-to research engine to retrospectively uncover online conversations to gain
insight, pitch new business or track future data and alerts with a single click.

Start Your Free Trial

Research and Listen to 200+ Billion Social Media Conversations

Every day consumers share billions of experiences across social that impact brands, products, and industries. Marketers need a flexible solution that allows them to monitor social media for relevant mentions and instantly access insights, so they can stay ahead of the game. Meltwater Explore offers a powerful social analytics and research platform, engineered to help you quickly make sense of mass amounts of social data, surfacing only the important insights that make for better, data-driven decisions.

Market, Topic & Trend Research

Research your brand, industry, and or an upcoming pitch to analyze conversations, glean key insights and identify trends

Powerful Audience Insights

Segment audiences to better understand what they care about and other related interests or keywords which could inform your listening strategy

Inform Business Decision

By harnessing the voice of the customer, product development, media buying team, crisis communications and other departments can save time and money

A trusted platform for top brands and agencies

Unlimited Search, Unlimited Mentions on 200B+ Conversations

  • Monitor social content from 15 different social networks, as well as blogs, forums, and review sites, rounded out with online news monitoring that includes the tracking of comments left on news articles.
  • Compare reach, share of voice and impact of your brand against your competitor’s brands and track it to see how it changes over time to share with peers or across the organization
  • Understand who your customers are and see how they engage with each other. Easily segment audiences to learn what affinities or similarities they may have to inform your marketing strategy and content assets, to drive deeper relevance on your social voice

Interactive Analytics & Real-time Alerts

  • Clickable visualizations allow for real-time insights into trending themes and data.
  • Drill into popular keywords, sentiment, and spikes in conversations to understand how an audience feels about your brand and competitors.
  • Create and customize dashboards with a click of a button to seamlessly share data across your organization.
  • Receive alerts as events happen or choose from hourly, daily, and weekly options so you’re always prepared

Social Media Monitoring Capabilities

    • On-demand historical ad-hoc research
    • Owned and earned analytics in a single view
    • Topic and conversation trends analysis
    • Competitive monitoring and benchmarking
    • Brand, keyword or complex queries comparison
    • Create customized user lists or audience types
    • Consumer segmentation and behavior analysis
    • Inform content and audience targeting strategy
    • Crisis management, security and compliance
    • Custom unlimited dashboard and report building
    • Export insights via API
    • Market intelligence gathering

Trusted By the World’s Top Brands and Agencies

Social analytics through the campaign lifecycle

Learn more

Social intelligence at the heart of branded content

Learn more

Using social to research agricultural issues

Learn more

Cut Through the Noise with Meltwater Social