Stay Connected to Your Audience in Real-time
The first rule of marketing—know your customer—also applies to developing world-class social media programs. And to learn about your audience, you must listen to them. Sysomos gives marketers the right tools to filter, curate, and analyze these conversations to access invaluable insights: who their customers are, what they care about, how they make buying decisions, what inspires them to recommend products and experiences to friends, and more.
Nestlé Purina increased the impact of its paid search investment by aligning search terms with customer interest. It also grows engagement measurably; Feed the Cattitude now ranks among the top five most-engaged Facebook pages.
Gabriel Mederos, Manager of Public Relations and Corporate Affairs
Nestlé Purina Canada
A Solution to Fit Your Role and More
The needs of a marketing department, sales team, customer service department, analyst or even human resources can vary drastically between businesses and industries. Because of this, the Sysomos platform is built with solutions that are powerful alone for role specific tasks, and also better together when working on campaigns or projects that require seamless integration from one task to the next. What can the Sysomos platform do for your brand’s needs?
Research and execute on your go-to-market strategies
Integrate social data into marketing and owned media
Access multiple solutions seamlessly in one platform
Execute on social media demand generation campaigns
Monitor brand awareness, product launches and campaigns
Uncover commercial opportunities with data backed insights
Brands in Every Type of Business Rely on Sysomos
Take a look at how these companies are using Sysomos brand marketing solutions and seeing success.
All Your Marketing Social Solutions in One Place
Seamlessly execute on all your social marketing tasks from a single platform that delivers actionable insights. Research conversations, activate campaigns, engage with your customers and analyze results all in one place.
Use social listening to understand your audience
- Brand mentions
- Competitor mentions
- Share of voice
- Customer service issues
- Potential crisis situations
- Real-time marketing opportunities
Conduct social research to inform brand strategy
- Brand perception over time
- Reaction to campaigns and historical events
- Most shared content
- Patterns related to service and support requests
Create an efficient publishing and engagement engine
- Calendar view of content by brand or social account
- Sophisticated tagging capabilities
- Configurable workflows and governance
- Share top-performing content
Report on social ROI with automated analytics
- Aggregated KPIs across accounts, brands, channels, and markets
- Competitive benchmarking
- Owned and earned media performance
- Easy-to-use APIs