By now, most agencies appreciate that they need to have access to social media monitoring software. Marketers expect agencies to … Read More
advertising
[Upcoming Webinar] Real-Time Paid Social Media Advertising Analysis
Social advertising is becoming a must for brands that want to break through the noise and make sure the right … Read More
Why Paid Social Is More Important Than Ever
The old mantra in online marketing is that ‘social media is free’. Sure, it’s $0 to sign up for a … Read More
The Hashtag Gridiron: 2016 Edition
Super Bowl 50 was, of course, a battle on the field between the Broncos and the Panthers, but it was … Read More
Cómo Atraer Consumidores Leales, Desde la Antropología.
Por Abril Rayas Como seres humanos y a lo largo de miles de años de evolución, la pertenencia a un … Read More
The Power of Out of Home Advertising’s Effect on Social!
I worked at Clear Channel Outdoor for two years running marketing, and the whole time we’d execute campaigns knowing that … Read More
John Lewis ad gives Age UK a social boost
The John Lewis Christmas adverts have become a yearly highlight of the media calendar in the UK, generating the kind … Read More
Can Keek Achieve Monetization Bliss?
In many ways, Keek is the ideal case study of how social media success doesn’t always translate into financial success. The service, which … Read More
Reinventing Advertising for Social Media: It’s Not About You
This post first appeared on the Social Media Week global blog and is a companion for our talk at Social … Read More
Facebook: The Mega-Advertising Machine
As Facebook moves into new areas and introduces new features, there is a strong underlying theme: the company is becoming … Read More