Most businesses today understand the importance of maintaining a strong presence on social media sites such as Facebook, Twitter, Instagram, … Read More
analytics
Stranger Things 2 In Parallel
Many of you kicked off the countdown to Halloween by feasting your eyes upon Stranger Things 2, which was released … Read More
Marketing Tips For the New LinkedIn
LinkedIn, the world’s leading business-to-business social media platform, recently made some significant changes to its format and features. This makes … Read More
Turning Social Ad Data Into Higher Sales
Sometimes I look around at all the metrics that are available in social media and I think to myself, “How … Read More
Evitemos la epidemia que aqueja a las agencias
Reportitis – Palabra compuesta (e inventada) de Reportes y el sufijo Itis. Condición de la que llegan a sufrir ejecutivos … Read More
Which Brands Are Taking Home Medals So Far?
It’s been a full week since the world has come together in Brazil to celebrate and watch their greatest athletes. … Read More
Sysomos Paid Social Analytics: Make Smarter Decisions On How You’re Spending Your Ad Dollars
Social media advertising started with what we like to call “The Fan Frenzy” several years ago where marketers pushed dollars … Read More
Sysomos Paid Social Analytics: Mejora el rendimiento de tus campañas pagadas
La publicidad en las redes sociales comenzó con lo qué nos gusta llamar “El frenesí de los fans” (The Fan … Read More
How Euro 2016 Played Out On Twitter
The vin rouge has stopped flowing and the international fans have made their way home, as the Euro 2016 football … Read More
3 Ways To Use Facebook Topic Data For Better Business Decisions
Facebook topic data is unlike other data sources we’re used to in the social media analytics world. In most other … Read More