Last night the world tuned in to watch one of music’s biggest nights: the 58th Annual Grammy Awards. Celebrating any … Read More
analytics
[Upcoming Webinar] Turning Facebook Topic Data Into Actionable Insights
Over 1.5 billion people are active on Facebook every month. While this activity is a treasure trove of information for … Read More
Who Will Win Super Bowl 50? A Social-Data Prediction
The big game is mere days away. Who will win? The Panthers? The Broncos? As is tradition for us, we were … Read More
What Do Donald Trump, Tacos, and Adele’s Cell Phone Have in Common? #IfIWonPowerball
Yesterday, North America was in a frenzy over the infamous Powerball lottery reaching a whopping 1.55 billion dollars – the … Read More
How the World Remembered Bowie #Blackstar
David Bowie was a cultural icon. He made an indelible mark not only on the world of music, but also … Read More
UK Edition: Resolutions for the New Year
Research suggests that it’s better not to tell people about your goals if you want to improve your chances of achieving … Read More
2015 Year in Review: Caitlyn Jenner & Netflix and Chill
For the second half our year-end piece, we took a closer look at two major happenings in the latter months … Read More
2015 Year In Review: Resolutions and Rosé’s Rise
Editor’s note: In the next two blog posts, we’ll be looking at 2015 as a ‘year in a review’. In … Read More
For Elections, Is Social Data More Predictive Than Traditional Polls?
One critical aspect of democratic societies is the importance of public opinion polling. Polling data allows the political leadership insight … Read More
Win At Digital Marketing With Social Media Analytics
As a discipline digital marketing encompasses a lot of different tasks which can full under the responsibility of various departments … Read More