If you want to get the most out of your social media efforts, it’s important to track your results. Basic … Read More
know your audience
Case Study: Using Sysomos MAP to Monitor Agricultural Issues
When we talk about social analytics, our thoughts often turn to marketing, advertising, and technology. I’m going to take a … Read More
Want To Win An Advertising Award? You’ll Need To Understand Your Audience First
What’s the secret to an award winning campaign? Some people will tell you it needs to be really funny. Others … Read More
Use Social Intelligence To Design Content Your Audience Wants
Content production and content marketing is key in today’s ‘attention economy’. There’s a reason that you keep hearing the phrase … Read More