Today’s blog has been written by Marketwire and Sysomos’ COO, Jim Delaney If you were to believe the recent blog … Read More
tactics
The Social Magic is Tactical Execution
In the past month, I’ve been creating social media strategies. This includes one for a large company that has never … Read More
How Scripted Should Social Media Be?
Like any marketing or communications program, social media can’t be completely done on the fly or by the seat of … Read More
Content is King But Needs Worker Bees
In previous posts, we’ve talked about the value of content as a key component of a viable social media presence. … Read More
The Art of Dealing with the the Negative
It’s still a bit of a head-scratcher but one of the biggest issues that keeps many companies hesitant about social … Read More
The End of the Social Media Consultant?
Shel Israel had an interesting blog post last week about how many social media consultants within his social circles are … Read More
The Art and Challenge of Listening
As more companies look to embrace social media, one of the biggest questions is “How do we get started?” The … Read More
The Importance of Target Audiences
As companies create social media strategies and tactical plans, it is surprising to see how often a crucial element is … Read More
The 10 Keys to Hiring a Social Media “Expert”
First, I’m being somewhat tongue in cheek with the use of “expert” in the headline given I’m not sure anyone … Read More
The Value of the Social Media Champion
Social media is a marathon, not a sprint. It’s activity in which gains take place in inches, rather than miles. … Read More